Graphic design can be defined as the art and profession of selecting and arranging visual elements — such as typography, images, symbols, and colours — to convey a message to an audience. The term graphic designer was fist coined in the 20.th century although the story of graphic design spans the history of humankind. The essence of graphic design is to give order to information, form to ideas and expression and feeling to artifacts that document the human experience. Graphic design also called visual communication is your strongest tool when communicating to an external market in relying your product and or services. The graphic design of your advertising material would directly influence the perception formed of the product and/or services along with their perceived value with your target market. If a professional graphic design could increase your product and/or service’s value would it not make economic business sense to invest in a good graphic design company that understands your target market and the products and/or services your company renders.